Marketing Strategy

In February 2023, Destination BC launched the 2023-2025 Global Marketing Strategy

In 2025, Destination BC will be in the final year of its three-year Marketing Strategy (2023–2025). The Marketing Strategy and corresponding 2025 Marketing Plan include the strategic context and focus, marketing business goals, outcomes and measures of success, along with the programs developed to attain those outcomes over the timeframe. To obtain a copy of the three-year Marketing Strategy and/or 2025 Marketing Plan, contact: Marketing.Plan@destinationbc.ca 

Please note, Destination BC is limiting the distribution of the 2023-2025 Global Marketing Strategy and 2025 Marketing Plan to BC tourism businesses and BC destination management organizations only, as it contains proprietary information.

Destination BC’s Marketing team looks forward to continuing to share updates on the plan and our work via our corporate newsletter, Directions (subscribe here), and social media channels (LinkedIn and YouTube).