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Vancouver, Coast & Mountains

Vancouver | Nelson Mouellic

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The ten-year Destination Development strategies for this region were formed through a collaborative process. This region includes four primary planning areas: the Fraser Valley, Metro Vancouver, the Sea-to-Sky Corridor, and Sunshine Coast. Each of these primary planning areas has active Destination Management Councils. Cross-regional planning areas that include VCM are the Highway 3 Corridor and the Gold Rush Trail.

As a result of these Destination Development strategies, the need to improve sustainability practices in the region became evident. The Vancouver, Coast & Mountains Sustainability Council was created to bring together a group of partners to advance this important work.

The Vancouver, Coast & Mountains region is a key gateway to BC since it is on the US-Canada border and has major infrastructure including the Vancouver International Airport, Abbotsford International Airport, Port of Vancouver, BC Ferries, Translink, BC Place Stadium and the Vancouver Convention Centre, helicopter and float plane terminals.

The key activities driving visitation to this region are an abundance of attractions, culinary experiences, outdoor adventure experiences, festivals, events, and conferences.

Vancouver, Coast & Mountains
Metro Vancouver
Fraser Valley
Sea-to-Sky Corridor
Sunshine Coast
Highway 3
Gold Rush Trail

Vancouver, Coast & Mountains

Metro Vancouver

Fraser Valley

Sea-to-Sky Corridor

Sunshine Coast

Highway 3

Gold Rush Trail

VCM RDDS Final

There are six planning areas in the Vancouver, Coast & Mountains region, four of which are fully contained within the region (Metro Vancouver, Fraser Valley, Sea-to-Sky Corridor and Sunshine Coast) and two that span across multiple regions (Highway 3 Corridor and the Gold Rush Trail).

The Vancouver, Coast & Mountains Regional Destination Development Strategy plays an important role in integrating the six planning area strategies within the tourism region into one overarching regional strategy.

Full Strategy
Highlights

The planning area includes Langley and Maple Ridge to the east, Vancouver to the west, Delta and Surrey (and the US border) to the south, the North Shore and Lions Bay to the north, and all parts in between.  Communities in Metro Vancouver coincide with those within the Metro Vancouver Regional District.

The area has concluded their Destination Development Strategy and have moved on to implementation. A few of the key themes of this strategy focus on sustainability, destination capacity, and Indigenous tourism experience development.

Full Strategy
Highlights

The planning area includes Langley and Pitt Meadows to the west, Hope and Manning Park to the east, the US border to the south, the tops of Golden Ears Provincial Park and Harrison Lake to the north, and all parts in between. It also includes the Fraser Valley Regional District and parts of Metro Vancouver.

The area has concluded their Destination Development Strategy and are working on implementation.  A few of the key themes of this strategy focus on outdoor recreation and the visitor-based evolution of the Experience the Fraser program.

Full Strategy
Highlights

The planning area encompasses all of the North Shore of Metro Vancouver Regional District and the Squamish-Lillooet Regional District. This estimated 260-kilometre-long area includes North Vancouver, and Burrard Inlet through West Vancouver to Horseshoe Bay, and then north where the route meets the Howe Sound coastline to Squamish. There the route continues inland through the Coast Mountain Range. The Sea-to-Sky Corridor includes all communities and remote areas in between North Vancouver and Lillooet, including Bowen Island and the Bridge River Valley, north of Pemberton.

The area has concluded their Destination Development Strategy and have moved on to implementation.  A few of the key themes of this strategy focus on destination education, new product development and improved traveller experiences along the corridor.

Full Strategy
Highlights

The planning area stretches from northwest of Langdale along 180km of land to north of Lund to Bliss Landing, Desolation Sound and waterways to the northern tip of Toba Inlet. It encompasses the jurisdictions of the Sunshine Coast Regional District, the Powell River Regional District and includes the following islands: Gambier, Keats, Nelson, Hardy, Thormanby, Texada, Lasqueti, Harwood, and Savary.

The area has concluded their Destination Development Strategy and have moved on to implementation.  A few of the key themes of this strategy focus on a collaborative visitor services plan and transportation improvements to, and within, the Sunshine Coast.

Full Strategy
Highlights

This planning area (including Highway 3A, 3B, and 43) stretches east to west from Hope along 838 km of mountainous roads to the Alberta border. The Highway 3 Corridor has concluded their Destination Development Strategy and are working towards implementation.

The key themes of this strategy focus on building and managing growth with sustainability in mind and creating a memorable road trip experience.

Full Strategy
Highlights

The planning area is a 750km corridor from New Westminster to Stone Creek and Barkerville, following the Fraser Canyon and Fraser River that follows traditional Indigenous trading routes utilized during the fur trade and expanded through the gold rushes of 1858-1862.

The area has concluded their Destination Development Strategy and are working on implementation.  A few key themes of this strategy focus on infrastructure upgrades and expansion of human resource capital.

A Destination Management and Development Implementation Guide for communities has been created as a companion piece to the overarching regional strategy. It explores the areas of overlap between tourism destination management and development with local government roles and responsibilities.

Destination Management and Development Implementation Guide

Download the guide
Download
Posted: July 18, 2023

VALUE OF TOURISM TO SUSTAINABILITY IN VCM

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Posted: July 18, 2023

TIPS ON REDUCING YOUR IMPACT

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Posted: July 18, 2023

VCM Sustainability Council Update as of June 5, 2023

Read Article
Posted: July 18, 2023

FRASER VALLEY DESTINATION MANAGEMENT COUNCIL UPDATE

Read Article

Cariboo Chilcotin Coast

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Kootenay Rockies

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Thompson Okanagan

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Vancouver Island

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Get in Touch

To find out more about the destination development program or to determine the best way for you to participate, contact Vancouver, Coast & Mountains at VCM@DestinationBC.ca.

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