Our Markets

Destination BC’s role is to inspire and captivate the interest of responsible international travellers through compelling brand storytelling. Through integrated integrated marketing programs, that include consumer direct campaign, travel trade, travel media, and our owned channels, we seek to create a sense of urgency to visit BC.

Our Markets

From the 2023–2025 Marketing Strategy, Destination BC’s key global market mix includes the United States, Australia, the United Kingdom, Germany, and Mexico. And in the domestic market, key markets include BC, Alberta, and Ontario.

Destination BC will continue to monitor and maintain limited investment in France, the Netherlands, South Korea, Japan, India, and China through travel trade and media channels. In the case of China, we have in market representation co-located in offices managed by Destination Canada.

domestic

international

monitor (limited investment)

Interested in Working with Destination BC in Key Markets?

The first step to working with Destination BC in our key markets is to tell us and/or your Regional Destination Management Organization (RDMO) about your product. Destination BC relies on the expertise of our regional representatives, and their knowledge of the products within the region, to educate our overseas partners.

Download our Market Profiles

Destination BC’s Global Marketing Strategy is available to BC tourism industry partners. To request a copy, please email [email protected].

Contacts

Asia Pacific, Australia and Mexico

Monica Leeck, Market Development Manager
[email protected]

UK, Germany and USA

Stephanie Fielden, Market Development Manager
[email protected]

Receptive Tour Operators

Leona Zheng, Sales Manager, Global RTOs
[email protected]