Meet the Iconics: Launching BC’s New Destination Brands

Destination BC is proud to unveil the full family of Iconic destination brands, marking a major shift in how we position BC to the global tourism market.

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FIFA World Cup 2026™ Tourism Industry Update

join us on June 18, 2025, at 9:30am (PDT) for an update from Destination BC, the Host City of Vancouver, and the Ministry of Tourism, Arts, Culture and Sport on planning, upcoming activations, and the key milestones ahead.

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Tackling Tariffs: Strengthening Global Connections through Tourism

Each year, BC welcomes visitors from around the globe and remains committed to building a better world through tourism, while staying responsive to evolving trends to ensure BC is a place where everyone feels welcome and included.

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Destination BC Launches 2025 Ski Marketing Campaign in Australia

Running for six weeks, the campaign builds on the strong momentum of the 2024 initiative, once again leveraging the “You, Elevated” creative platform to spark desire among Australian travellers seeking wide-open slopes, epic terrain, and immersive cultural experiences in mountain communities throughout BC.

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Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.

Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.

We work collaboratively with industry, regional, community, and Indigenous partners.

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Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.

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How to Work With Us

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Destination Management

In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.
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Marketing

Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.
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Funding Sources

There are a number of different funding sources available to support BC's tourism sector.
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BC’s Destination Brand

For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.
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Research & Insights

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Industry Performance

Various performance indicators for Canada, BC and British Columbia’s six tourism regions.
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Regional Research

Publications and reports that can be attributed to one of British Columbia’s six tourism regions.
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Market Research

Publication and reports relevant to British Columbia’s key target markets.
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Activity Research

Publications and research profiles relevant to various visitor activities and sectors in British Columbia.
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News and Events

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Posted: June 17, 2025

Explore BC with the New Canada Strong Pass

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Posted: June 10, 2025

Exploring the Future of Air Access and Tourism at the BCAC Conference

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Posted: June 9, 2025

Register Now: FIFA World Cup 26™ Update for Tourism Industry Call

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Posted: June 4, 2025

Meet the Iconics: Launching BC’s New Destination Brands

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Destination British Columbia acknowledges with gratitude the xʷməθkʷəy̓ əm (Musqueam Indian Band), Sḵwx̱ wu7mesh Úxwumixw (Squamish Nation), and səlilwətaɬ (Tsleil-Waututh Nation) on whose shared territories we operate our main office.

We respectfully recognise that we carry out our work on the territories of Indigenous Peoples throughout BC. We honour our ongoing and developing relationships with First Nations (status and non-status), Inuit, and Métis Peoples. We are on a path of learning and are committed to working together.

Destination BC

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Travel Trade

Tools, resources and contacts to assist you in promoting BC.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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