The ten-year Destination Development Strategies for this region was formed through an iterative, consultative and collaborative process which started in 2016. This current Destination Development Strategy builds on the previous work done by the Thompson Okanagan Tourism Association called Embracing Our Potential that was released in 2012. This region includes three primary planning areas which are the Okanagan Valley, North Thompson and Nicola Valleys, and the Shuswap and North Okanagan. Secondary planning areas in this region include Interlakes, the Highway 1 Corridor, the Highway 3 Corridor, and the Gold Rush Trail. This region is inclusive of Lytton in the west, Osoyoos along the US border in the south, Valemount in the north and Sicamous in the east. The region includes over thirty First Nations.
Tourism into this region of the province is strong in the winter and summer months with Kelowna, Vernon, Penticton and Osoyoos being some of the main tourism centers. The key activities driving visitation are focused on outdoor recreation and agritourism. Those include skiing, hiking, water-based sports and wine touring. Notable Highlights of this region include a variety of BC Parks and Okanagan Lake.
The area has concluded their Destination Development Strategy and are working on implementation. A few key themes of this strategy focus on building additional, outdoor adventure experiences, Indigenous tourism products and the development of additional agritourism opportunities.
The area has concluded their Destination Development Strategy and are working on implementation. A few key themes of this strategy focus on environmental and social sustainability, and transportation connectivity.
The area has concluded their Destination Development Strategy and working on implementation. A few key themes of this strategy focus on transportation within the planning area and developing enhancements to the visitor experience.
The area has concluded their Destination Development Strategy and are working on implementation. A few key themes of this strategy focus on collaborative planning amongst the communities and communicating the value of tourism to visitors and residents alike.
The area has completed their Destination Development Strategy and are working towards implementation. The key themes of this strategy focus on transportation infrastructure and affordable housing for hospitality staff.
The key themes of this strategy focus on building and managing growth with sustainability in mind and creating a memorable road trip experience.
The area has concluded their Destination Development Strategy and are working on implementation. A few key themes of this strategy focus on infrastructure upgrades and expansion of human resource capital.
To find out more about the Destination Development program or to determine the best way for you to participate, contact Thompson Okanagan at info@to
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